Our Team

Mr. Riaz Ahmed Poonia (Chairman) & Mr. Fiaz Ahmed Poonia (Vice-Chairman) As the esteemed founders of Poonia Brothers, Mr. Riaz Ahmed Poonia and Mr. Fiaz Ahmed Poonia serve as the guardians of the company's foundational vision. Their journey, which began in 1990, was built on an unparalleled understanding of the Pakistani beauty market and a commitment to creating a product that could deliver real results. Today, as Chairman and Vice-Chairman, they provide invaluable strategic guidance, ensuring that the core principles of quality, accessibility, and customer trust that made Faiza Beauty Cream a household name remain at the heart of our corporate strategy. Their decades of experience continue to inspire our mission and shape our identity.

Mr. Adeel Riaz Poonia (Chief Executive Officer) As CEO, Mr. Adeel Riaz Poonia represents the dynamic, forward-thinking leadership of the next generation. He carries the torch of his family's legacy with a deep respect for the brand's heritage, while simultaneously infusing the company with a global perspective. His leadership is focused on driving product innovation through extensive research and development, aggressively expanding our international footprint to more than 50 countries, and ensuring that Faiza Cosmetics not only meets but exceeds the evolving needs of our customers. He is pivotal in navigating the brand into a new era of global compliance, championing our adherence to international standards like ISO 9001 and GMP to solidify our reputation as a beauty expert on the world stage.

Mr. Bilal Ahmed Poonia (Managing Director) As Managing Director, Mr. Bilal Ahmed Poonia is the chief steward of our operational promise to deliver "only the best." He oversees the core functions of Poonia Brothers, ensuring that the pledge of quality made to our customers is delivered consistently and without compromise. His expertise in modern management and logistics is crucial to maintaining the efficiency of our supply chain and the high standards of our manufacturing processes. His oversight guarantees that the quality conceived in our Gujranwala headquarters is the same quality experienced by customers worldwide, and he champions our commitment to ensuring all our products meet the cultural and quality expectations of our diverse consumer base, including halal certifications.

Mr. Kashif Gujar (Media Director) In today's digital world, the brand's story is as important as its products. Mr. Kashif Gujar leads our vital marketing and communication efforts, shaping the narrative of the Faiza brand across a diverse array of national and international media platforms. He is responsible for fostering a deep and authentic connection with our community of over 10 million satisfied customers, managing our public presence, and sharing our story of quality, heritage, and beauty with the world.