about the founder
The story of Faiza Beauty Cream is not merely the history of a product; it is the story of a pioneering vision that emerged from the vibrant heart of Gujranwala, Pakistan, a city known for its industrious spirit. In the year 1990, a time of burgeoning local enterprise, two brothers, Mr. Riaz Ahmed Poonia and Mr. Fiaz Ahmed Poonia, embarked on a journey that would redefine the Pakistani beauty landscape. They founded Poonia Brothers (Pvt) Ltd. with a singular, powerful mission: to create high-quality, effective, and accessible skincare solutions for the everyday woman. This was not a venture born of fleeting ambition, but one built upon a deep and comprehensive understanding of the beauty market, cultivated over years of experience and fortified by strong, trusted relationships with traders and distributors across the nation. The Poonia brothers possessed the unique expertise and market insight necessary to transform their ambitious vision into a tangible reality that would soon find its place in millions of homes.
The founders astutely recognized a core consumer need that was largely unmet at the time. For countless women in Pakistan, common skin concerns such as pimples, freckles, dark spots, and an uneven complexion were persistent challenges with few reliable remedies. The market was fragmented, and products that delivered visible, trustworthy results were often out of reach. It was this gap that the Poonia brothers sought to fill. Their goal was not just to sell a cream, but to offer a solution that could genuinely inspire confidence and empower women to feel beautiful in their own skin. This profound understanding of the customer's desires, coupled with an unwavering dedication to quality, laid the essential groundwork for what would evolve into one of Pakistan's most prominent, successful, and admired beauty brands.
The Vision That Transformed Pakistan’s
Skincare Market
The founders astutely recognized a core consumer need that was largely unmet at the time. For countless women in Pakistan, common skin concerns such as pimples, freckles, dark spots, and an uneven complexion were persistent challenges with few reliable remedies. The market was fragmented, and products that delivered visible, trustworthy results were often out of reach.
It was this gap that the Poonia brothers sought to fill. Their goal was not just to sell a cream, but to offer a solution that could genuinely inspire confidence and empower women to feel beautiful in their own skin. This profound understanding of the customer's desires, coupled with an unwavering dedication to quality, laid the essential groundwork for what would evolve into one of Pakistan's most prominent, successful, and admired beauty brands.
The Enduring Legacy of the Poonia Family
The legacy of Mr. Riaz Ahmed Poonia and Mr. Fiaz Ahmed Poonia is a multifaceted one, built on a foundation of entrepreneurial spirit, profound market expertise, and a genuine desire to serve their customers. Their work established not just a product, but a cultural touchstone synonymous with quality and results. This legacy continues to guide the company's principles, even as it transitions into a new era of leadership.
The torch has been passed to the next generation, with figures like CEO Mr. Adeel Riaz Poonia and Mr. Bilal Ahmed Poonia now steering the company. They are tasked with carrying the founders' original vision into the modern, global marketplace, blending the brand's cherished tradition with the innovation required to meet contemporary challenges and consumer expectations. The impact of the founders' vision is undeniable, reflected not only in the brand's international reach but also in its significant contribution to the local economy of Gujranwala and its enduring status as a beloved brand serving over 10 million customers worldwide.
