Our Corporate Social Responsibility (CSR)

Our identity is deeply intertwined with the communities we serve and the world we all share. Our journey began in the city of Gujranwala, Pakistan, and our roots in this local community remain a vital and cherished part of who we are. We are resolutely committed to making a positive, lasting impact through a structured and heartfelt corporate social responsibility (CSR) program. Our initiatives are focused on three core pillars: empowering the communities that have supported us, investing in education to build a brighter future, and practicing diligent environmental stewardship to protect our planet for generations to come.   

We are immensely proud of our Pakistani heritage and are dedicated to contributing to the welfare and sustainable development of our local community in Gujranwala and beyond. Our official mission statement reflects our pledge to actively support a number of sports, cultural, and humanitarian organizations and projects that enrich lives, foster social cohesion, and create tangible opportunities for residents. We actively seek out and cultivate partnerships with local groups to foster both social and economic well-being, ensuring that as our company grows, so does the prosperity of the community that has been our steadfast supporter from the very beginning. For example, we are proud sponsors of the Gujranwala Youth Sports League, an initiative that promotes health, teamwork, and positive engagement among young people. Furthermore, our annual contributions to local food banks and shelters help provide essential support to the most vulnerable members of our community, reflecting our belief that shared success means uplifting everyone.   

We believe that education is the single most powerful catalyst for progress and the key to a brighter, more prosperous future for our nation. As a core component of our socially responsible stance, we are committed to supporting educational initiatives that empower the next generation of leaders, thinkers, and innovators. We are actively developing and funding programs designed to provide critical resources and opportunities for students in our communities. A cornerstone of this commitment is the Poonia Brothers Scholarship Fund, which we established to provide vital financial assistance to promising students from low-income families, enabling them to pursue higher education without the burden of financial constraints. Additionally, our annual "Tools for School" drive has successfully provided essential learning materials, such as notebooks, stationery, and school bags, to thousands of children in local schools, ensuring they have the basic tools they need to succeed in their studies.   

Being acutely aware of our environmental responsibility, we take particular and deliberate care to preserve the natural world. Our mission includes a foundational commitment to the rational and efficient use of energy, raw materials, and other natural resources to actively minimize our ecological footprint. We are continuously striving to improve the environmental aspects of our business operations, from exploring more sustainable sourcing practices for our ingredients to implementing more responsible waste management and recycling programs within our facilities. For instance, since 2022, we have successfully implemented new water conservation technologies in our manufacturing plants, which has led to a significant reduction in our water consumption. We are also actively working to increase the percentage of recyclable and post-consumer recycled materials in our product packaging. Our goal is to be a brand that is not only friendly and beneficial to our users but also a conscientious guardian of the environment. Through these focused efforts in community empowerment, education, and environmental stewardship, we aim to build a legacy that is defined not just by our success in business, but by our positive contribution to society.